YOUR LOGO “SPEAKS VOLUMES”
A creative considered logo is a must for
your brand; that’s obvious isn’t it? An eye catching logo will
make people want to learn more about you, it is critical to say “who you are”,
but remember that a logo doesn’t always need to say what your company
does.
In reality, what a logo should do is represent your
company image when you can’t be there, so if you sell eggs for instance, you do
not have to have eggs or chickens incorporated into your logo - I’m not saying
you can’t, just that it isn’t always necessary.
When designing the concept of your logo, there are
a number of things that should be considered, but first things first, you
need to first decide on colour.
Did you know, that blue is the most popular colour
for a company logo, this is not really surprising when you think that blue
quite naturally instils feelings of trust, Adidas, Samsung, American Express,
IBM, HP, Dell and Ford all have blue logos, there are many many more to look
out for too.
97% of companies use only one or two colours
in their logos, take a look at Coca Cola, Facebook, Shell, Lacoste or McDonalds for examples,
so you need to think whether you really need any more than that.
Here are a few of our examples of what to think
about when choosing the right colour mix and what they mean, for when you are
selecting your logo and branding:
Blue
= Trust, dependability
and strength
Red
= Action and energy
Yellow
= Optimism and motivation
Green
= nature and serenity
Purple
= Mysterious and
sophisticated
Orange
= Confident and friendly
Pink
= Excitement, romance and
youthfulness
So, what is your logo and the colours you use saying
about your company?
If you would like any help to develop
your new company logo or branding, call the bird on 01246 252855 or email us on
info@easymarketing.org.uk
