YOUR LOGO SPEAKS VOLUMES

YOUR LOGO “SPEAKS VOLUMES” 

A creative considered logo is a must for your brand; that’s obvious isn’t it?  An eye catching logo will make people want to learn more about you, it is critical to say “who you are”, but remember that a logo doesn’t always need to say what your company does.

In reality, what a logo should do is represent your company image when you can’t be there, so if you sell eggs for instance, you do not have to have eggs or chickens incorporated into your logo - I’m not saying you can’t, just that it isn’t always necessary. 

When designing the concept of your logo, there are a number of things that should be considered, but first things first, you need to first decide on colour.

Did you know, that blue is the most popular colour for a company logo, this is not really surprising when you think that blue quite naturally instils feelings of trust, Adidas, Samsung, American Express, IBM, HP, Dell and Ford all have blue logos, there are many many more to look out for too. 

97% of companies use only one or two colours in their logos, take a look at Coca Cola, Facebook, Shell, Lacoste or McDonalds for examples, so you need to think whether you really need any more than that.

Here are a few of our examples of what to think about when choosing the right colour mix and what they mean, for when you are selecting your logo and branding:

Blue                 =          Trust, dependability and strength

Red                 =          Action and energy

Yellow             =          Optimism and motivation

Green              =          nature and serenity

Purple              =          Mysterious and sophisticated

Orange            =          Confident and friendly

Pink                 =          Excitement, romance and youthfulness

So, what is your logo and the colours you use saying about your company? 

If you would like any help to develop your new company logo or branding, call the bird on 01246 252855 or email us on info@easymarketing.org.uk

Prize draw quiz

Hello faithful readers...

Sorry we haven't updated much recently, we have been so busy during the summer, doing some fantastic website designs and new branding for clients old and new.

However, we just had to tell you about an exciting completion we have running throughout the whole of September 2013.  We have some fantastic prizes, it’s your chance to grab a new bespoke website, some design work or treat yourself to a day out at the races.

1st Prize: A bespoke website

2nd Prize: 2 Premier tickets to Newmarket Racecourse on 12th October 2013

3rd Prize:  Design concept of your choice, from Logo, Business cards, leaflets, Facebook header or Twitter background.

 All you have to do, is go along to our website, www.easymarketing.org.uk download the quiz sheet, answer the questions and then email your answers to info@easymarketing.org.uk to be entered into the draw.

 Closing date:  30/09/13 17:00.  Prize draw will consist of entries of all correct quiz sheets and will be drawn on Tuesday 1st October 2013 and winners will be notified by email.

It's that simple!!  What are you waiting for?

Happy quizzing....

 

 

WHAT ARE #HASHTAGS IN SOCIAL MEDIA?

There are many misconceptions surrounding the correct use of hash tags on social media websites - Twitter especially. Unfortunately, because of this many businesses are using hash tags incorrectly online and as a result are deterring their online business status.

A hashtag is a word or a phrase prefixed with the symbol #. This is a form of meta-tag (the way Google and other search facilities read information) and is used highly through social media and microblogging sites, like Twitter, LinkedIn or Google+. Not just Twitter – as many people seem to believe.

Let us give you some correct examples of using hashtags within social media.

“@MarketingSMEs: Thoroughly enjoyed the East Midlands Conference Centre F2B Breakfast event! #BNIF2B :)”

A couple of our team recently attended a 'BNI Forward 2 Business Breakfast event.' At the event the speackers announced a specific hash tag so that any posts could be targeted and specific. If anyone else joined in this hashtag it would come up in a news feed and would be a great way to communicate with other attendees of the event.

In example, “#BNIF2B event today - saw @andy_bounds in action again - great talk on improving your sales” was a different twitter account who hopped into the hash tag and so it also came up in the news feed alongside Easy Marketing’s post.

Hopefully this blog has given you some insights into how you should be using #hashtags on social media sites. Be SPECIFIC and use them right - and you can do your business the world of good!

For more insights into using social media commercially, contact the friendly team Easy Marketing for support on 0115 8402015

Or you can contact our Chesterfield office on 01246 252855.

LOGO DESIGN - CARING THERAPIES NOTTINGHAM

Following on from our 'What makes a good logo?' post, our designer has been busy designing the perfect logo for a lovely new business start-up Irsha, who is the owner of Caring Therapies.

A member of our team met Irsha at a networking event in Nottingham and she couldn't resist setting up a meeting with a member of our friendly team after seeing that Easy Marketing understand that SMEs are limited by tight budgets; this is why we offer our services at low prices, all done in-house by our dedicated, creative team.

It was really interesting to find out about the hypnotherapy services Irsha provides as well as her easibirthing programme, and you can see that she is really passionate about her job and is naturally a caring person - which is where her company name 'Caring Therapies' originated from.

As well as creating Irsha a fantastic new logo, we will also be designing new business cards and a5 size leaflets.


Do you need low-cost effective design and marketing help? Come talk to the bird at Easy Marketing by calling us on..

Nottingham office: 0115 840 2015
Chesterfield office: 01246 252855

LOGO DESIGN - WHAT MAKES A GOOD LOGO?

Deciding on your branding is one of the first essential steps a start-up business must take. Think about it... The difference between having a great brand identity and having a logo could mean you win that great bit of business ahead of competitors.

Being passionate marketer's ourselves, why not take our lovely logo into consideration..

Many people who we meet tend to recognise our company from our 'pink bird' brand identity - who we humorously call Bert. During 60-second pitches our team tend to close themselves by referring back to Bert; "Come and talk to the bird."

Simple yet effective and unique brand identities are the ones that you tend to remember. Another great example of this would be McDonald's who have the famous golden arches for their brand identity and a strap line of "I'm lovin' it".


If you need help yourself on planning a brand identity and/or need a logo designing - why not talk to the bird at Easy Marketing for a free, no-obligation chat about the future of your business?

Nottingham office: 0115 840 2015
Chesterfield office: 01246 252855
W: www.easymarketing.org.uk

FACEBOOK HEADER DESIGN - STAR WARS DAY

Over the weekend was Star Wars Day - pun intended "May the forth be with you" and Easy Marketing were eager to design a Facebook header to join in on the day for Star Wars enthusiasts!

Being a marketing company that are based in Nottingham which specialise in branding and social media, we can offer your company various types of design and social media training/ management. Call our office number today for a little chat with our friendly team and have a discussion about our services.

Office number (Nottingham) 0115 8402015
Office number (Chesterfield) 01246 252855

BUSINESS CARD DESIGN - WRIGHT VIRTUAL PA CHESTERFIELD

Our design Carly has recently completed a Business Card design for a lovely virtual administrator Erica who is the owner of Wright Virtual P.A. based in Chesterfield. We met at a networking event just a month or so back and hit it off straight away! We had a really fluent and friendly chat about our own business and what services we both provide.

After a few exchanges of emails Erica decided that she wanted to pursue a business card design and print with our company, Easy Marketing.

If you would like to find out details of our design services, then why not give our friendly staff a call on 01246 252855 to discuss further details.

BUSINESS CARD DESIGN & PRINT * EDWARDS PLACE BUSINESS CARDS

Our fabulous client, Edwards Place - vibrant gents hair studio based in Essex asked us to produce some fabulous folded business cards and also arrange the low-cost printing of them too.

We made sure we kept the feel of his brilliant, custom design and feel in the cards offering a luxury look and theme to promote the glam studio and salon.

For business cards for your business, call Sharon on 01246 252855